Josephine Way is a makeup artist based in Nottingham. Jo has a unique gift of making any shoot or wedding ‘getting ready’ room a good laugh! Jo’s warm personality draws you in from the minute you start chatting with her. She brings an amazing atmosphere wherever she goes. I wanted to create images that show her relaxed, happy, and approachable – these are the adjectives that come to mind first when I think of Jo at work. I watch her many times transforming women’s confidence, making them look absolutely flawless. I wanted to create the same feelings in those branding photos.